Sagaza's story begins with a Turkish woman who set out with her passion for fashion and wandered the mysterious and art-filled streets of Andalusia in the south of Spain. Zelia Kaçar, one of the founders of the brand and currently the chief designer, continued her academic career in Madrid - at the leading fashion school called Istituto Europeo di Design, while she was working on her graduation thesis, working as an assistant to the famous fashion designer Antonio Alvarado and later as a design assistant at the Loewe brand. finds the opportunity. Zelia soon finds herself designing her collection to be exhibited at Cibeles Fashion Week in Madrid. In this way, his fashion adventure, which moved to another point with his meeting with Penelope Cruz, continued with a clear path. In this journey that started with a passion, Zelia's determination and successful work help her climb the career ladder quickly, and the real story begins from now on. After the Madrid Fashion WEEK fashion show, Zelia Kaçar received an offer from a large Spanish ready-made clothing company. Shortly after graduating, Zelia became the designer of Kalfe Group's evening wear brand for sale in Europe. The collection is called “Sagaza” brand name. Founded to bring a new understanding to Spanish evening dresses, Sagaza became one of the prominent brands in Europe with its fashion shows at the international SIMM Fair in Madrid and Bridal Fira in Barcelona in 2008. With the special demands coming to the Istanbul Showroom established for international exports, the pleasure of designing personalized clothes, the processing of Couture fashion design like jewellery, its being more permanent and the privilege of being able to witness unique memories and produce clothes that will write a story have a special place in Zelia's heart. At the end of 2015, Zelia Kaçar took over the Sagaza name registration from Kalfe, and together with Baki Süslüer, they decided to continue with quality domestic production in order to make Sagaza a Turkish brand known abroad. Then, by entering the wedding dress industry, it started to make a name for itself in this field in a short time.

With its successes abroad, it quickly became known as one of the first brands to use print and visual media and especially social media in Turkey. Famous names such as Cansu Dere, Ece Sukan, Burcu Esmersoy, Çağla Şikel, Tuğba Büyüküstün, Hande Erçel and Demet Özdemir are some of the famous names that the brand still dresses. In the following years, SAGAZA has the opportunity to exhibit its collections at fashion weeks, fairs and Paris Couture WEEK of the world's leading fashion centers. A global brand decides to move its purpose online and digitally towards the end of the 2010s. While it continues to make a big impact in the fashion industry with its young, dynamic, minimal and masculine designs and quality workmanship, Sagaza expands this line with first Casual and then Jean collections and makes a rapid entry into the ready-made clothing industry. Collaborations with successful stylists, influencers and celebrities in the industry pave the way for the brand's online trade volume to begin to grow. The brand, which started selling on national and international e-commerce sites as well as its own online site, is now strengthening its retail and wholesale sales network all over the world, with sales points in many points, especially in Europe and the Middle East. The brand, which is preparing for many national projects in the coming days, continues to grow in the global sector with a new formation based in London. While gaining your trust and loyalty to the brand, it continues to provide customer satisfaction-oriented service without compromising on quality, which is its mission that it prioritizes.